What does a weight loss coach in Vaughan do?
A weight loss coach builds your training, your eating plan and your accountability, then adjusts all three every week. Adam Gould, known as Puffy, coaches people in person in Vaughan and Thornhill and online across Canada. He lost over 150 lbs himself and kept it off. Start with a free intro call.
By Adam Gould. Updated October 7, 2026. I take a limited number of new clients each month.
What does a weight loss coach actually do?
Most people think a coach hands over a plan. The plan is the easy part. The hard part is week three, when work gets loud and the plan stops fitting your life.
You get three things. A training plan built around your schedule. A meal plan built around food you will actually eat. A check in every week where I look at your numbers and change what is not working.
How does coaching with Puffy work?
| Step | What happens |
|---|---|
| 1. Free intro call | We cover what you tried, where you keep getting stuck, your schedule and your cravings. You leave knowing what is going wrong and what to change. |
| 2. Your plan | A custom training plan. Workouts run 30 to 60 minutes. A meal plan that fits your life. No crash diets. No starving. |
| 3. Weekly check in | I review your numbers every week and adjust. Same for in person, online and hybrid. |
| 4. Keep it off | We build the habits that hold the result once the goal is reached. |
Why should you listen to me?
At 17 I weighed about 370 lbs. I tried keto, Weight Watchers, Jenny Craig, shakes, apps and a 1,200 calorie plan. I lost a few pounds, then gained them back. Every time.
Then I changed how I approached it. I lost over 150 lbs in 14 months and kept it off. I have coached 400 plus clients since. I know what quitting feels like because I did it for years. Full story: How I lost 150 pounds.
I am a Precision Nutrition Level 2 certified coach. See all my certificates.
What is the Mirror Method?
This is the method I teach. We start here, before meal plans.
Step 1. Write down the stories you tell yourself about weight loss. I am not a gym person. I always fall off. It is my genetics. Then ask where each story came from and whether it is true.
Step 2. Replace each one with a belief that serves you. If the story was I always fall off, the new one is: last time I did not have the right plan, and now I do.
Step 3. Write your new beliefs down every morning until they stop feeling like affirmations and start feeling like facts.
Then we build the plan: training, meal plan and a weekly check in.
What results have clients had?
These are individual results. Yours depend on your starting point, your effort and your health. Talk to your doctor before you change your diet or training.
| Client | In their words |
|---|---|
| Daniel | “Thanks to his expert guidance, I lost a whopping 110 pounds!” Daniel worked with me a little over 18 months. |
| Sami | “I started my journey weighing almost 300 pounds, and thanks to Adam’s incredible guidance, I am now at 160 pounds, having lost close to 150 pounds.” |
| Kim | “Adam helped me lose the 80lbs I struggled with doing for over 2 decades.” |
Watch more: real client results. Coming from Toronto or Richmond Hill? See hybrid coaching for Toronto and Richmond Hill.
What does a week with me look like?
Online, in person and hybrid work the same way. Same plan. Same weekly check in. The only difference is who is in the room.
Online clients train on their own with my program. In person clients train with me at my private gym in Vaughan. Hybrid is the setup I recommend: one session a week with me, the rest on your own, with me watching your numbers.
Is this for you?
This is for you if you have started and quit before. If you will do a weekly check in. If you want the truth, even when it stings. If you are ready to invest in yourself.
This is not for you if you want a magic pill. If you want a coach who agrees with everything you say. If you want a plan that asks nothing of you.
What does weight loss coaching cost in Vaughan?
Pricing depends on the format: in person, online or hybrid. Book the free intro call and I send you exact numbers. No price is published on this site by design.
Weight loss coaching in Vaughan: common questions
Do you offer weight loss coaching online?
Yes. Online clients get the same custom plan and the same weekly check in. I coach online across Canada.
How fast will I lose weight?
It depends on your starting point, your effort and your health. I do not promise a number. I promise a plan and a weekly check in. My own 150 lb loss took 14 months.
Do I need gym experience?
No. Workouts run 30 to 60 minutes and start where you are.
Do I have to give up carbs or starve?
No. No crash diets. No cutting out carbs. No starving. Your meal plan is built around food you will actually eat.
Are you a dietitian?
No. Dietitian is a protected title in Ontario. I am a Precision Nutrition Level 2 certified coach. I coach habits and food choices. I do not treat medical conditions. If you have one, work with your doctor too.
Where do in person sessions happen?
At my private gym in Vaughan. I also serve Thornhill, Woodbridge, Maple and Richmond Hill.
Ready? Book a free intro call. Or text (647) 705 6715 with your goal. I take a limited number of new clients each month.
More: personal trainer in Vaughan, nutrition coach in Vaughan.
